Jaivik Bharat – Empowering India’s Organic Revolution

Introduction: Why “Jaivik Bharat” Matters

India’s organic food industry is booming—but with growth comes challenges: mislabeling, misleading claims, and consumer skepticism. To address these issues, the Food Safety and Standards Authority of India (FSSAI) introduced the Jaivik Bharat logo in December 2017—as a trustworthy symbol to help consumers identify genuine organic products.

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1. What Is Jaivik Bharat?

Jaivik Bharat, literally meaning “Organic India,” is a unified logo introduced by FSSAI, designed to distinguish certified organic products from non-organic ones.  Adorned with a circle, a leaf, and a tick, the design signifies holistic wellness, nature, and certification integrity, respectively. 

2. Legal and Regulatory Underpinnings

Jaivik Bharat certification stems from two main regulatory frameworks in India:

• National Programme for Organic Production (NPOP): Overseen by APEDA, it manages certification for export-bound and domestic organic products. 
  
• Participatory Guarantee System (PGS-India): A community-based, low-cost certification model suited for smallholder farmers targeting domestic markets.

These systems operate under the Food Safety and Standards (Organic Foods) Regulations, 2017, backed by the Food Safety Standards Act, 2006. 

3. Who Can Use the Logo?

Organic producers holding a valid NPOP or PGS-India certification can apply to use the Jaivik Bharat logo on their packaging. FSSAI mandates that no organic product is to be sold without it. Violations may result in license or registration suspension.  

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4. Indian Organic Integrity Database

To bolster trust and transparency, FSSAI, in collaboration with APEDA and PGS-India, set up the Indian Organic Integrity Database. Consumers and stakeholders can verify:

• Product authenticity
  
• Producer credentials
  
• Certification status
  
• Availability by region
  

This portal is a key tool in empowering informed consumer choices.

5. The Need for the Logo: Tackling Fraud & Building Trust

Before this initiative, the organic market was rife with confusion and exploitation. The Jaivik Bharat logo serves as a visual assurance of quality, helping buyers distinguish genuine organic food—just as green and red dots do for vegetarian and non-vegetarian products. 

6. Impact and Industry Response

The launch of Jaivik Bharat significantly boosted consumer awareness and industry accountability. Industry experts urged the government to further promote the logo to deepen trust in the sector.
Its ongoing visibility in the media — most recently noted in discussions about organic farming trends — shows how central it has become to the organic movement in India.

7. Why It Matters: At a Glance

8. Looking Ahead: The Future of Organics in India

For Jaivik Bharat to truly succeed, sustained efforts must continue—including widespread awareness campaigns, expansion of certification access for smallholders, tightening of enforcement, and integration into organic e-commerce platforms and digital traceability systems.

Eligibility Criteria

To use the Jaivik Bharat logo, you must meet the following:

1. Business Eligibility

• Have a valid FSSAI License or Registration (through FoSCoS portal).
• Hold valid organic certification under NPOP or PGS-India.

2. Product Eligibility

3. Exemptions

Producers with:

• Annual turnover ≤ ₹12 lakh, and
• Selling directly to consumers,

are exempted from mandatory certification and logo use.

How to Apply for Jaivik Bharat Logo (2025)

As of now, the old FLRS system is no longer in use; applications are processed through FoSCoS.

Step-by-Step Process

Step 1: Get an FSSAI License/Registration

• Go to FoSCoS portal
• Apply for registration or license as per your scale of business.

Step 2: Obtain Organic Certification

• For NPOP: Apply through APEDA-approved certification agencies.
• For PGS-India: Register at PGS-India Portal.

Step 3: Log in to FoSCoS

• Use your FSSAI license number and credentials to log in.

Step 4: Apply for Organic Endorsement

• Go to the “Endorsement / Modify License” section.
• Enter your organic certification number.
• Upload documents, including:
  • Organic certificate copy
  • Product list and labels
  • Manufacturing or processing unit details

Step 5: Review and Approval

• FSSAI verifies your details with NPOP or PGS databases.
• Once approved, your license is endorsed for organic operations.

Step 6: Download and Use the Logo

• Download the Jaivik Bharat logo along with the India Organic or PGS-India logo.
• Use it on product packaging as per labeling regulations.

Fees

Here’s a breakdown of applicable charges:

Note: There is no fixed fee for Jaivik Bharat logo endorsement as per the latest updates. Charges apply only for your FSSAI license and organic certification.

Renewal

• FSSAI License: Renewable every 1–5 years depending on your plan.
• Organic Certification: Valid for 1 year; must be renewed annually.
• Maintain valid certifications to retain endorsement.

Conclusion

The Jaivik Bharat initiative isn’t just a logo—it’s a commitment to building an honest, credible, and inclusive organic market in India. By bringing together robust certification systems, regulatory support, and consumer transparency, it anchors the national goal of promoting sustainable and trustworthy organic agriculture.